Do You Feel Crunchi?

CRUNCHI Beautifully Flawless Foundation and Smart Primer


I always think of Birkenstocks when I hear the word crunchy.  And I mean the old school style, not the recent upgraded styles that have become quite fashionable.  I had a friend that would refer to people as “a little bit crunchy” if they were the stereotypical “tree huggers” wearing Birkenstocks and shopping at the Natural Foods store.  Basically, it is what I have become, except, I will be wearing Christian Louboutin heels.  For me, it is all about the shoes!

But this post is not about THAT crunchy, it is about the new cosmetics company, CRUNCHI.  You will find, however, that there are some parallels.

CRUNCHI was founded by two women, Melanie Petschke and Kelly Weston, who set out to create a new standard for cosmetic safety.  They strive to create cosmetics that are not only made without potentially harmful ingredients, but are effective and perform at the highest level.  If you follow green beauty news, the story is a familiar one…a highly motivated individual or group is affected by cancer and starts to evaluate the effect of toxins on the body.  When they try to find healthier alternatives with the same performance as their conventional skincare or cosmetics, they cannot find what they are looking for, so they create it.  If only I had that kind of entrepreneurial spirit!

So what makes CRUNCHI different from conventional cosmetics?

They are VEGETARIAN/VEGAN – 100% of their products are either vegetarian or vegan. Some products do contain beeswax, so they cannot be classified as vegan.  The beeswax that they use is sourced humanely, is 100% organic and is highly filtered.

CRUNCHI states that the following ingredients are never put in their products:







You can read their entire list of Blacklisted Ingredients here.  If you want a list of ingredients to avoid in your skincare products, along with their potential harmful effects, you can find it here.

What is my experience with CRUNCHI?  I purchased the foundation sample pack for $10 (+ free shipping) and it included Light (02), Natural (2.5), and Medium (03) along with their Smart Primer.  The samples are enough for me to use for about 5-6 days.  I don’t need a lot of coverage, so I don’t wear heavy foundation.  I also don’t like my foundation to LOOK or FEEL heavy.  I want  to feel like my skin can breath.  I see many of these makeup videos on YouTube and these girls are wearing so much makeup, it just makes my face hurt. If that is how you wear your makeup, you will probably only get 2-3 applications from each sample.  Keep my preferences in mind when you read my review.


I apologize for that close up of my pale and hairy arm, but I thought you may want to see the color swatches.

Lets talk about the Smart Primer first.  I have tried a lot of green beauty primers and they work great.  But, if you are looking for a SERIOUS Primer, think SMASHBOX Photo Finish Primer, you have found your green beauty match!  This primer not only performs, it hydrates your skin with Jojoba, Avocado, and Rosehip oils.  Talk about getting your cake and eating it too!  You can finally throw that SMASHBOX in the trash.


On to the Beautifully Flawless Foundation.  First, I tried the Natural (2.5).  I am usually one shade up from the lightest of most makeup line’s colors.  This color turned out to be too yellow for me, so I went with the Light (02) which turned out to be perfect.  This foundation goes on very easily.  I haven’t worn liquid foundation in quite some time and this is thinner than I remember them to be.  I have used green beauty exclusively for quite a while and the only foundations I have used for the last few years have been Kjaer Weis (Like Porcelain) and Vapour Atmosphere Luminous Foundation (115).  KJ is a cream and Vapour is a stick formula.

The CRUNCHI blends beautifully into my skin and has a liquid to powder feel.  It has a matte finish.  It gives me the look of a flawless complexion and still feels light and breathable.  I have read some reviews commenting on the scent.  It has a slight vanilla scent that comes from using REAL vanilla in the formula.  Pleasant when I apply it and not strong enough to think about again during the day.

One of the most amazing results I have found in the few days that I have worn this product is that it doesn’t settle into my fine lines (ok, some not so fine lines too).  I have not found any foundation that I can say that about.  It really is beautiful and flawless.

An added bonus of this foundation is that it is made in the USA and it is conscientiously packaged…glass bottles that can be recycled.

The only bad thing that I can say is that the sample containers are very hard to open and they leak.  Also, the color choices are limited.  Luckily, I found one that works for me!

Once I finish up my current foundation, I will definitely purchase these products, because I AM CRUNCHI!

6 thoughts on “Do You Feel Crunchi?

  1. I would absolutely love to try this one! After reading your reviews and looking over the ingredients, this one best suits me. I have avoided make up due to ingredients for so so long. I’ve been wanting to get back into the make up game but have no clue where to start, this seems amazing! 💕🤞🏼


  2. I would like to try this foundation because, like you, I also don’t want the heavily made up look, I just wish for a smoother look. After reading your review, this foundation seems like the right fit! IG: @katylarsonnn3


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